Events / MICE
MICE
Meetings, incentives, conferences and exhibitions. Sound, lighting, staging, screens and projection, run by a crew who keep to your programme.
What it is
MICE stands for meetings, incentives, conferences and exhibitions. In practice it means technical production for business events, where the programme matters more than the party and the timings are not negotiable.
That covers conferences, incentive programmes, product launches and company gatherings. Sound, lighting, staging, screens and projectors, with a crew who work to your running order.
It usually starts with a conversation about what you are trying to achieve rather than a list of equipment, and we stay with it from that first call through to the end of the final session.
How it works
01
You tell us the goal
Not the kit list. What the event is for and what has to land. The specification follows from that.
02
We walk it through with you
From the first conversation to the last session, with the same team throughout.
03
Staging and screens
A stage sized to the room and the audience, with screens and projection so the back row sees what the front row sees.
04
Speech sound
Wireless microphones and a system tuned for intelligibility, which is a different problem from music.
05
Ambient lighting
The room lit so it looks considered on camera and in photographs, not just bright enough to read by.
06
The evening after
Conferences often turn into a networking event or a party once the sessions end. Same crew, same venue, different room.
A conference we ran recently
A crypto conference in Malta, as an example of how the pieces fit together across a day.
The screen
Supplied and rigged for the main stage so presentations were legible from the back of the room.
The stage
Built to suit the room and the speaker programme.
Audio
A full audio system with speakers and wireless microphones for a full day of sessions.
Lighting
Ambient lighting through the conference so the room looked right all day.
The programme
Sessions ran through the day with our crew keeping to the running order.
The evening
It turned into a networking party with drinks and live musicians once the conference finished.
Where it works best
Good to know
What does MICE actually mean?
Meetings, incentives, conferences and exhibitions. It is the industry term for business events where the programme is the point.
Do you supply screens and projection?
Yes, alongside sound, lighting and staging.
How does a booking usually start?
The client makes contact and we go through what they are looking for and what they want to achieve, before anything gets specified.
Can you cover an evening event after the conference?
Yes, and it is a common pattern. A full day of sessions followed by a networking evening with drinks and musicians.
Do you keep to a running order?
That is the job. Our crew work to your programme.
Other event types
Running a conference or incentive?
Tell us your date and venue and we will come back with what works in your space, what it costs and what the night actually looks like.